Date
Oct. 25 - Jan. 26
Client
UK marketing agency (Hull)
Category
Workflow & delivery transformation
PLACEMENT
Internal systems / tooling
The Situation.
When I joined the agency in October, delivery was happening across multiple disciplines but without defined workflows, shared standards, or a consistent delivery process.
Web projects in particular were suffering from handover friction between design and development, unclear ownership, and inconsistent implementation across builds.
The Challenge
Designs were being produced without a consistent translation layer into development.
This created:
- Rework during builds
- Inconsistent styling across projects
- Slow handovers and unclear responsibilities
- Increased pressure on developers late in delivery
What I implemented.
1. Delivery workflows
I introduced clear, repeatable workflows for web delivery, from design handover through to build, QA, and release. Defining ownership at each stage.
2. Stack reconfiguration
I reviewed and reconfigured the team’s tooling and delivery stack to better support collaboration between designers and developers.
3. Synapse (the tool)
To address the persistent design-to-development gap, I designed and built an internal tool (“Synapse”) that bridges Figma and Elementor by syncing global styles, typography, and components using agreed naming conventions.
This removed interpretation from handover and replaced it with a shared, system-level source of truth.
The Outcome.
The result was calmer delivery, faster handover, and more consistent builds, even under live client pressure.
Developers spent less time recreating design intent, designers had confidence their work would translate accurately, and project discussions shifted from rework to delivery decisions.