Creative Brief
A comprehensive redesign of the SPS Group Services website to enhance user experience, improve navigation, and update the overall aesthetic.
In the competitive landscape of facilities management, SPS Group Services needed a digital platform that truly represented their extensive expertise and bespoke solutions. Tasked with this transformation, I aimed to create a website that not only showcased their wide range of services but also communicated their commitment to quality, security, and sustainability.
I focused on designing an intuitive and engaging user experience that reflects SPS Group Services’ reputation as a trusted partner across the UK. By integrating modern web technologies and design aesthetics, I delivered a website that stands out in their sector, positioning SPS Group Services as leaders in facility management solutions.
Task
The primary objective was to develop a comprehensive online presence for SPS Group Services that catered to both existing and potential clients. Here’s an overview of the task:
Design & Aesthetics: Create a modern, clean, and user-friendly design that aligns with SPS Group Services’ brand identity. This involved selecting a colour palette and typography that echoed their professional ethos.
Content Structure: Develop a logical and informative content structure that clearly outlines their services in security, cleaning, and training. This was essential for enhancing user navigation and engagement.
Feature Integration: Implement advanced features to highlight their eco-friendly practices and technological advancements in security. This included an interactive section for their latest news and achievements.
SEO Optimisation: Ensure the website is optimised for search engines to increase visibility and reach across the UK market. This included keyword integration relevant to their industry.
Responsive Design: Ensure the site is fully responsive, providing an optimal viewing experience across all devices, thereby increasing accessibility for all users.
Strategy
Content Strategy, CRO and SEO
Design
UI/UX Design, Web Development
Client
SPS Group
