Creative Brief
Crafting a Dynamic Online Platform for TESS (Hull) Ltd: A Collaborative Approach to Innovative Web Design.
When TESS (Hull) Ltd. approached me, they were seeking a website that would reflect their industry expertise and provide a seamless experience for their clients. As a company operating in the industrial and engineering sector, their online presence needed to strike the perfect balance between professionalism and functionality.
Our goal for this project was straightforward: to create a user-friendly, visually appealing website that would effectively showcase their services, strengthen their brand identity, and support their business growth. By working closely with TESS (Hull) Ltd., I ensured the final product not only met their expectations but also delivered a strong foundation for their future digital ambitions.
Task
I began with an in-depth analysis of Bliss Beauty’s brand ethos, values, and target demographic. This allowed me to pinpoint key elements that would define their unique identity.
Strategy
SEO/CRO Strategy
Design
Website Development
Client
TESS (Hull) Ltd.
Project in Detail
To design and develop a fully functional, user-friendly, and visually engaging website for TESS (Hull) Ltd. that aligns with their business goals, strengthens their online presence, and enhances user engagement. The site should reflect the company’s core values, showcase their expertise, and effectively communicate their offerings to prospective clients and partners.
Key Deliverables:
1. Custom Website Design:
– A bespoke design tailored to TESS (Hull) Ltd.’s branding and business identity.
– Consistent use of colours, typography, and visual elements that represent the company.
2. Responsive Layout:
– Optimised for seamless use across desktops, tablets, and mobile devices.
– Fully functional on all major browsers for a consistent user experience.
3. Content Management System (CMS):
– Integration of an intuitive CMS to allow TESS (Hull) Ltd. to manage and update content without technical expertise.
– Training session to ensure the internal team can handle routine updates.
4. Clear Navigation Structure:
– Easy-to-use menu system, helping users find key information quickly.
– Logical flow that encourages exploration of services and enhances overall usability.
5. Service Showcase:
– Dedicated sections or pages highlighting TESS (Hull) Ltd.’s key services and expertise.
– Incorporation of compelling visuals, well-organised text, and downloadable resources where relevant.
6. Search Engine Optimisation (SEO):
– Implementation of on-page SEO best practices, including optimised meta tags, image alt text, and keyword-focused content to improve search visibility.
7. Contact and Inquiry System:
– A prominent contact page with a form for customer inquiries.
– Integrated email notifications for efficient follow-ups on submitted forms.
8. Blog/News Section:
– An optional section for sharing company updates, industry insights, or announcements.
– Simple to manage and designed to encourage repeat website visits.
9. Performance Optimisation:
– Fast loading times through optimised code, image compression, and caching.
– Regular testing to ensure the site remains efficient under various conditions.
10. Security Features:
– SSL certificate setup for a secure browsing experience.
– Implementation of security measures to protect the website from potential threats.
11. Analytics Integration:
– Set up Google Analytics for performance tracking and user behaviour insights.
– Clear guidance on how to access and interpret the data.
Technologies Used:
– CMS: WordPress or equivalent platform, depending on the client’s preference.
– Frontend: HTML5, CSS3, and JavaScript for a modern and responsive design.
– Backend: PHP and MySQL for database management and dynamic content handling.
– Additional Tools: Google Analytics, SEO plugins (e.g., Yoast), and image optimisation tools.
Timeline for Completion:
– Week 1-2:
– Discovery phase: Understand TESS (Hull) Ltd.’s goals, target audience, and preferences.
– Content collection: Gather all necessary materials (logos, text, photos, etc.).
– Week 3-4:
– Initial design concepts: Present wireframes and mock-ups for approval.
– Feedback round: Incorporate client input to refine the design.
– Week 5-6:
– Development phase: Build the site’s structure and implement the approved design.
– Integration of CMS and plugins for required functionalities.
– Week 7:
– Testing: Conduct cross-browser and device compatibility testing.
– Address any issues found during testing.
– Week 8:
– Client review: Present the finished website for feedback and final adjustments.
– Launch: Migrate the website to the live server and ensure everything functions correctly.
– Post-launch (optional ongoing support):
– Provide 30 days of post-launch support to address any issues or additional tweaks.
By adhering to this approach, TESS (Hull) Ltd. have received a professional, dynamic website that meets their objectives, delivers an outstanding user experience, and supports their future growth.
